In an unprecedented collaboration, Disney and Epic Games are set to create a transformative gaming and entertainment universe that goes beyond conventional boundaries. This ambitious project will blend Disney's iconic brands, including Disney, Pixar, Marvel, Star Wars, Avatar, and more, with the immensely popular Fortnite, using the powerful Unreal Engine to drive the experience.
This groundbreaking venture extends Disney's foray into the gaming realm, offering a persistent universe where players, gamers, and fans can immerse themselves in a world of play, entertainment, shopping, and content engagement. By utilizing Unreal Engine, users will have the tools to craft their own stories and experiences, express their Disney fandom uniquely, and share content with fellow enthusiasts.
Robert A. Iger, Chief Executive Officer of The Walt Disney Company, expressed excitement about this collaboration, hailing it as Disney's most significant entry into the gaming world. He envisions the venture unlocking substantial opportunities for growth and expansion, inviting fans to explore beloved Disney stories and worlds in unprecedented ways.
Epic Games' CEO and Founder, Tim Sweeney, highlighted Disney's early belief in integrating their worlds with Fortnite. Now, the collaboration aims to construct a persistent, open, and interoperable ecosystem that seamlessly merges the Disney and Fortnite communities.
The initiative is expected to enable Disney to showcase its diverse collection of stories and experiences to a broad audience, fostering engagement in ways previously unimagined. Josh D'Amaro, Chairman of Disney Experiences, emphasized that Epic Games' technology and Fortnite's open ecosystem will enable them to connect with consumers on a deeper level.
This partnership builds on the longstanding relationship between Disney and Epic Games, which has seen successful Fortnite content integrations, season collaborations, in-game activations, and record-breaking live events, such as the Marvel Nexus War with Galactus.
Unreal Engine, a cornerstone of this collaboration, has played a pivotal role in various Disney projects, from video games like Kingdom Hearts 3 and Star Wars Jedi: Survivor to cinematic editing and animation for film and streaming. The technology has even contributed to the creation of over 15 Disney Parks attractions, exemplified by Millennium Falcon: Smugglers Run at Star Wars: Galaxy's Edge.
As the gaming industry continues its exponential growth, with over 3 billion video game players globally, Disney's successful shift to a licensing business model in 2016 has positioned it as a leading games licensor. With renowned partnerships and successful titles, including the best-selling superhero game of all time, Marvel's Spider-Man, Disney's games business thrives. Licensed Disney games garnered numerous awards and accolades in 2023, reflecting the enduring popularity and impact of Disney in the gaming landscape.
This ambitious venture, fueled by the collaboration between Disney and Epic Games, promises a new era of gaming experiences that seamlessly weave together beloved franchises, storytelling, and player engagement.
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