Brookstone Enlists NFL Star Christian McCaffrey as Brand

 

Tech retailer and manufacturer Brookstone, owned by Bluestar Alliance, has enlisted San Francisco 49ers running back Christian McCaffrey as the brand's face for the next year. The three-time Pro Bowler and All-Pro athlete will feature in digital, print, out-of-home advertising, and in-person events until fall 2025.

Ralph Gindi, COO of Bluestar Alliance, stated, “Christian McCaffrey embodies the spirit of Brookstone, with his commitment to excellence, versatility, and a lifestyle that demands the best in wellness and technology.”

The collaboration will spotlight categories like luggage, travel accessories, electronics, grooming, massage chairs, and more. McCaffrey expressed, “I am honored to represent Brookstone, a brand that aligns with my values and provides products that enhance not only my athletic recovery but also my daily life.”

Focusing on improving travel and day-to-day experiences, McCaffrey added, “With Brookstone, I can elevate my travel and day-to-day experiences in ways that also support my ability to perform on the field.”

Engaged to actress and model Olivia Culpo, McCaffrey leads the Christian McCaffrey Foundation, supporting underserved youth, those undergoing medical treatment, frontline medical workers, and providing suicide prevention for Army Veterans.

Products from the Brookstone x CMC collaboration will be available nationwide and on Brookstone’s website. Bluestar Alliance also owns brands like Hurley, Scotch & Soda, Bebe, Eli Tahari, Catherine Malandrino, and others.

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