In the world of Taylor Swift's sold-out Eras tour, one thing stands out – friendship bracelets. These nostalgic accessories, once popular in the past, have made a comeback, thanks to Swift. Fans are crafting dozens, even hundreds, to exchange with fellow Swifties at live shows.
Friendship bracelets, typically made of beads, boast various colors and spell out words or catchphrases from Swift's songs. Tutorials flood the internet, and TikTok is ablaze with fans showcasing their creations, garnering millions of views. Groups gather before shows to craft bracelets, and dedicated Facebook groups share crafting tips and outfit ideas.
The trend's origins can be traced back to Swift's song "You're on Your Own, Kid" from her album Midnights, released in October 2022. The lyrics inspire fans to "make the friendship bracelets" – a suggestion embraced by Swifties worldwide when the Eras tour was announced.
Craft stores are grappling with a bead shortage, with reports of sold-out stores and increased demand. Bead, Trimming and Co's manager, Paul Georgiou, humorously notes that "Taylor Swift is her own economy," having sold over 20,000 bracelets since the Australian tour announcement.
Klarna reports a 915% spike in friendship bracelet kit purchases, while eBay records a staggering 15,200% surge in sales. A cottage industry of Swift-themed bracelets has emerged on Instagram and Etsy, showcasing handmade creations.
The trend has transcended Swift's fan base, captivating Gen Z and millennials. Videos of people, including celebrities like the Brisbane Broncos and Louis Tomlinson, exchanging friendship bracelets have gone viral. Even the romantic tale between Swift and NFL player Travis Kelce began with a bracelet – he crafted one with his phone number, hoping to catch Swift's attention at a show. Though he didn't get the chance, the two are now officially dating, adding a touch of real-life romance to the bracelet craze.
taylor swift
travis kelce
patrick mahomes
ice spice
blake lively
taylor swift super bowl
brittany mahomes
mahomes
andy reid
jason kelce
taylor swift boyfriend
purdy
taylor swift net worth
tom brady
kelce
travis kelce net worth
joe alwyn
how old is taylor swift
taylor swift age
ashley avignone
49ers quarterback
purdy 49ers
who is taylor swift dating
travis kelce age
how old is travis kelce